Report on Basque Retail on Television

EUSKAL TELEBISTA, the Basque Public Television network, went along to the Basque Living space in Tabakalera to film a report on a new group of 10 Basque companies which have joined forces under the generic brand name of Basque Retail to permit each one, with their products, to take their sales abroad and therefore gain in competitiveness.

Prodema is a part of Basque Retail and here we can listen to the words of its Director Iñigo Beistegui explaining the strategy of this alliance.